KIISFM’s Kyle and Jackie O Show ran a segment called “Wrong Number”, which they conveniently dubbed as “Wong Number”. The purpose of this was to prank call two takeaway stores, make the order and then put both stores on the phone to each other to confuse them. Despite the fact this prank has been played a number of times, the fact that it was called “Wong Number” and the hosts mocked the accents of the store owners. This was taken up by AAA as a principal campaign to ensure stereotypes are not perpetrated. This made huge news on both Australia and international.